We is You and Me.

Navigating Creative Complexity

Duration: Nov 2018 - Present

Location: Copenhagen, Denmark

As a coach and advisor, I’ve worked with artists across genres, helping them navigate the evolving music industry. I’ve provided strategic direction to AUTOR’s Danish composers and songwriters, assisting 20 artists each year. Additionally, I’ve guided the careers of artists like Niels Lan Doky, AYA MAI and DJ Encore, advising on everything from branding to business strategy. This hands-on experience with creatives has deepened my understanding of how to facilitate sessions that allow teams to align on both artistic vision and commercial strategy.

RMC: Professor in Music Management - Marketing and Communications

Institution: Rytmisk Musikkonservatorium (Rhythmic Music Conservatory)

Duration: August 2021 - October 2024

Location: Copenhagen, Denmark

At Denmark's national Rhythmic Music Conservatory, I developed and taught courses in music management, combining industry theory with real-world case studies. My role went beyond the classroom, helping shape students’ career paths through mentorship and offering them access to my global network. Building curriculum that merged the practical and the theoretical has strengthened my ability to guide leadership teams in connecting strategy with real-world outcomes.

Goldmill / Peppermill: Co-Founder / Chief Strategy Officer

Term: May 2020 - Feb 2023    Location: Copenhagen, Denmark (Remote)

As a founder and strategic lead for two launched Apple store apps, I led the development of a platform that allowed artists to monetize their expertise, especially during the pandemic when live performances were limited. From building the business model to piloting the app, I navigated the challenges of launching a startup in a rapidly changing world. These experiences sharpened my ability to help organizations think creatively about their own strategies, especially in times of uncertainty.

Spotify: Global Director of Experiential Marketing and Live Music

Term: Feb 2016 – Aug 2018    Location: New York City, USA

At Spotify, building global offline brand strategy into daily practice, creating immersive experiences for fans and artists alike offered a unique look into how digital and physical worlds collide. I spearheaded initiatives that turned popular playlists like RapCaviar and Viva Latino! into live concert series. I also helped develop artist-focused marketing events like the Secret Genius Awards, which elevated the profiles of songwriters, the brand's presence at the Grammy's and Fans First album release projects. These large-scale, cross-functional projects taught me how to blend innovation and long term strategy with operational execution, an approach I bring to the leadership sessions I now facilitate.

Red Bull: International Culture Marketing Director - Live Music

Term: April 2014 – Jan 2016    Location: Salzburg, Austria

In my final two years at Red Bull (15 overall), I was responsible for managing global cultural marketing efforts, including the rollout of Red Bull Sound Select as well as Music Festival and Red Bull TV Music media strategy. I worked closely with 500 marketing and sales managers worldwide to develop and implement live music strategies. The complexity of coordinating global efforts while staying true to local cultures provided invaluable lessons in collaboration and strategic alignment—insights that inform my facilitation work today.

Red Bull: Culture Marketing Director - Western U.S.

Term: December 2010 – April 2014    Location: Los Angeles, USA

Leading Red Bull’s cultural marketing for the West, I built platforms like Red Bull Sound Space and Sound Select, creating opportunities for emerging artists to perform and connect with new audiences. Overseeing festival initiatives like Coachella and SXSW gave me deep insight into the power of immersive experiences—a key element in the offsite sessions I now design to help teams reconnect with their purpose and long-term vision.

BANDxCITY: CEO & Founder

Term: September 2010 – December 2013    Location: Los Angeles, USA (Int’l)

BANDxCITY was a platform I founded to spotlight local music scenes globally, managing a team of 20 contributors and building an engaged community around independent music. Running every aspect of the platform—content strategy, branding, team management—gave me firsthand entrepreneurial experience. This venture helped solidify my belief in the importance of creative autonomy, a principle that guides how I structure strategy sessions today.

Red Bull: Field Marketing Manager - Southern California

Term: July 2007 – December 2010    Location: Los Angeles, USA

I managed the Int'l brand’s field marketing efforts across Southern California, executing campaigns and events that connected deeply with local communities. Leading large scale initiatives like the Red Bull Soapbox Race (110k attendees) and Red Bull New Year. No Limits. (broadcast live worldwide on ESPN on New Years Eve) taught me how to navigate fast-paced, competitive environments. These skills help me lead offsite sessions that foster both creative thinking and disciplined execution.

X Fest Manager: ESPN X Games 11

Term: May 2005 - Sep 2005    Location: Los Angeles, USA

As a wrangler of excitement and happening, I orchestrated athlete appearances, live music performances, and sponsor activations, all within a high-energy festival environment. Balancing multiple stakeholders and creating a seamless experience taught me the importance of detail-oriented execution—a critical element of the offsite experiences I now facilitate.

Red Bull: Multifaceted Marketing and Sports Management

Duration: Jan 2002 - Aug 2007

Location: Los Angeles, USA / Western US

In my early years at Red Bull, I helped establish the brand within the action sports and collegiate markets, developing innovative event concepts and managing athlete relationships. This grassroots experience reinforced the value of community-driven strategy, a lesson I carry into today’s work with leadership teams who are focused on authentic, values-driven growth.

Audio Engineer: Ego Entertainment / Blotter Music Publishing / Steve Lindsey

Term: Sep 2004 - Mar 2005    Location: Los Angeles, CA

Working as an audio engineer, I assisted in building a hip-hop studio while working on projects for an extension of Dr. Dre’s Aftermath label. I managed the technical aspects of recording sessions and learned how to balance the creative and operational sides of the music business. This blend of creativity and structure is central to how I approach leadership and strategy facilitation today.

Multi-Role Musician, Manager, & Producer: Reconnaissance & Various Projects

Term: Circa 1997 - Present   Locations: Raleigh, USA; Los Angeles, USA; New York, USA; Copenhagen, DK

For over two decades, I’ve been an indie recording artist, navigating the industry from grassroots to larger-scale projects. Whether managing bands or producing albums, my experience as an artist keeps me connected to the creative process, which is essential to the offsite experiences I facilitate—ensuring that creativity isn’t lost in the pursuit of strategic goals.